Fortis Consulting plays the role of an introducer, organizer and facilitator. Our scope can range from simple agency to mergers and acquisitions.
Types of Business Matching Services
Most foreign enquirers and chambers usually come to us to search for local companies to act as agents for their products or services. An agency is basically an agreement in which a company or an individual acts on behalf of another to perform certain specific services like marketing, customer support and product sales.
Another popular business matching activity is the identification of potential distributors. A distributor is an individual or a company that has the rights (sometimes exclusive) to sell goods or offer services on behalf of a producer in a particular market or geographical areas. The distributor imports directly from the exporter.
Local companies tend to come to Fortis FP to look for suppliers to create Supplier partnerships. In this form of relationship, a customer forms a collaborative relationship with the supplier for a project or for a specific purchase agreement. The partnership calls for the sharing of information and commitment from both parties.
Joint marketing occurs when two or more parties enter into an agreement to share marketing expertise and conduct joint marketing in the host or third country market.
Licensing arrangement is given when a company with a well-known product or technology allows the licensee to manufacture the product, usually for a country or region. The licensing company collects royalties based on a fixed sum or the quantity produced.
Under Contract manufacturing, a contract manufacturer manufactures a product or component for another company (the principal). The contract manufacturer provides labour, production capacity and some technical expertise. Marketing and distribution are controlled by the principal. The contract is usually for a fixed duration of time and can be terminated.
An Original equipment manufacturer (OEM) produces products or components for another manufacturer who resells the products or components to the end users under its own brand name. In the case of Private label, the brand stands for the name of the distributor or retailer rather than the manufacturer. This practice is common in the garment sector.
Franchising is an arrangement where a party which has developed a proven way of running and managing a business successfully, licenses another party the rights to operate that business format under the trade or service mark(s) or trade name(s) of the first party. The business arrangement involves a formal legal contract between the two parties.
In some business relationships, one party purchases equity shares in another company due to strategic reasons e.g. a principal may purchase shares in a supplier. This type of business relationship is called Equity participation. Equity participation usually does not result in a management takeover, although the company would be represented on the board of directors.
Under a Joint venture, a contractual relationship is established between two or more companies to carry out a specific business or project. Joint ventures are often proposed in order to enter an industry for which the company has some, but not all, the critical capabilities. This creates scope for synergy. For example, a company may have the technology but lacks the distribution networks. The company may enter into a joint venture with a distributor.
Merger takes place when the assets and liabilities of one company are combined with the assets and liabilities of another company. If a merger is between two companies in the same line of business, we have a horizontal merger. If the merger is between two companies in the same business but participating in different stages of the value chain, a vertical merger develops. Finally, if the merger is between two companies in different businesses, it is known as a conglomerate merger.
Types of Business Matching Services
- Agency
- Distributor
- Supplier partnership
- Joint Marketing
- Licensing
- Contract Manufacturing
- Original Equipment Manufacturer (OEM)
- Private labels
- Franchise
- Joint research and development
- Equity participation
- Joint venture
- Mergers and acquisition
Most foreign enquirers and chambers usually come to us to search for local companies to act as agents for their products or services. An agency is basically an agreement in which a company or an individual acts on behalf of another to perform certain specific services like marketing, customer support and product sales.
Another popular business matching activity is the identification of potential distributors. A distributor is an individual or a company that has the rights (sometimes exclusive) to sell goods or offer services on behalf of a producer in a particular market or geographical areas. The distributor imports directly from the exporter.
Local companies tend to come to Fortis FP to look for suppliers to create Supplier partnerships. In this form of relationship, a customer forms a collaborative relationship with the supplier for a project or for a specific purchase agreement. The partnership calls for the sharing of information and commitment from both parties.
Joint marketing occurs when two or more parties enter into an agreement to share marketing expertise and conduct joint marketing in the host or third country market.
Licensing arrangement is given when a company with a well-known product or technology allows the licensee to manufacture the product, usually for a country or region. The licensing company collects royalties based on a fixed sum or the quantity produced.
Under Contract manufacturing, a contract manufacturer manufactures a product or component for another company (the principal). The contract manufacturer provides labour, production capacity and some technical expertise. Marketing and distribution are controlled by the principal. The contract is usually for a fixed duration of time and can be terminated.
An Original equipment manufacturer (OEM) produces products or components for another manufacturer who resells the products or components to the end users under its own brand name. In the case of Private label, the brand stands for the name of the distributor or retailer rather than the manufacturer. This practice is common in the garment sector.
Franchising is an arrangement where a party which has developed a proven way of running and managing a business successfully, licenses another party the rights to operate that business format under the trade or service mark(s) or trade name(s) of the first party. The business arrangement involves a formal legal contract between the two parties.
In some business relationships, one party purchases equity shares in another company due to strategic reasons e.g. a principal may purchase shares in a supplier. This type of business relationship is called Equity participation. Equity participation usually does not result in a management takeover, although the company would be represented on the board of directors.
Under a Joint venture, a contractual relationship is established between two or more companies to carry out a specific business or project. Joint ventures are often proposed in order to enter an industry for which the company has some, but not all, the critical capabilities. This creates scope for synergy. For example, a company may have the technology but lacks the distribution networks. The company may enter into a joint venture with a distributor.
Merger takes place when the assets and liabilities of one company are combined with the assets and liabilities of another company. If a merger is between two companies in the same line of business, we have a horizontal merger. If the merger is between two companies in the same business but participating in different stages of the value chain, a vertical merger develops. Finally, if the merger is between two companies in different businesses, it is known as a conglomerate merger.